Hip-Hop, Inc.
Success Strategies of the Rap Moguls
by Richard W. Oliver and Tim Leffel
As Seen in Business Week and the L.A. Times
How did Russell Simmons turn a little record label being run out of a dorm room into a half-billion dollar enterprise that crosses fashion, consumer credit, and movies?
How has Sean Combs, now simply Diddy, been able to run a half-dozen companies, win an award as a fashion designer, work as an artist and producer, star in a Broadway play, and run the New York Marathon?
Who is the business world has ever heard of Master P? And why is he worth $200 million? Who's next?
Hip-Hop, Inc. tells the impressive and unorthodox story of the rap entrepreneurs. They turned a style of music that came out of the Bronx ghettos into a global lifestyle phenomenon, to the point where the world has become a hip-hop nation.
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